LL Cool J,real name Todd Smith, is launching a children and teens clothing line this fall. LL says that his daughters and the women in his life inspired the business venture: “I was raised by a matriarch, I have a wife and three daughters, so I know what women are looking for when they shop for clothes. Clothes have to make a woman feel good, relaxed and sexy. We are going to be constantly looking at fine-tuning the fit and we’ll get it right.”( VIA THECHICAGOTRIBUNE:

Sears Holdings Corp. signed an agreement with hip-hop artist LL Cool J to introduce a line of streetwear for children and teens this fall.The collection of jeans, graphic T-shirts and sweatshirts will debut the second week of September at 450 Sears stores nationwide and expand to about 600 stores in time for the holiday season, the Hoffman Estates-based company said. Sears operates about 926 full-line stores in the U.S.The brand, exclusive to Sears, will eventually include accessories.

Sears is building in-store shops to showcase the line. Prices range from $22 for a T-shirt to $50 for jeans.Mid-tier department stores and discounters have been signing exclusive deals with celebrities to draw shoppers and stand out from rivals.

Sears plans to tout the LL Cool J line with a television and print advertising campaign featuring the hip-hop star and his family.

Smith has three children with Simone, his wife of 12 years – son Najee, 18, and daughters Italia, 17, Samaria, 12, and Nina, seven.