Singer Brandy and her 6-year-old daughter Sy’rai have teamed up with Sneaker brand Skechers for the ‘Nothing Compares to Family’ ad campaign. The ad campaign,which features other celebrity families, is slated to run in 2009:
The SKECHERS USA, Inc. “Nothing Compares to Family” promotion, slated to run through 2009, stars some of today’s popular celebrity families and benefits children’s charities with ads breaking in celebrity weekly magazines and other fashion and lifestyle glossies.SKECHERS plans to rotate a variety of different celebrity families throughout the campaign, featuring mothers and small children and adult celebrities with their sisters, brothers, parents and grandparents. At the heart of the campaign is Skechers’ commitment to family. Each ad will be tagged with a charity of the celebrity’s choice, ones that are family-related, such as the Juvenile Diabetes Research Foundation International or Habitat for Humanity, which builds homes for families.
Singer Brandy’s charity, The Norwood Foundation,will benefit from the proceeds of the ad campaign.