Master P a.k.a Percy Miller has launched a new family-friendly network called BBTV. BBTV will provide positive content for a “black and brown culture that will appeal to all races with a goal to bring people of color a choice when turning on their television.” BBTV’s content will include health and fitness; animation; financial planning; reality TV; sitcoms; dramas; movies; “responsible” hip-hop music and videos; politics; sports and entertainment news; educational children’s shows; and teen and family programming:
“It’s extremely important to feed clean, quality and positive subject matter to our families,” chairman and CEO Miller said in a statement. “We believe TV content can be positive and responsible and still have good ratings with great content. BBTV will offer all kinds of family friendly entertainment that everyone can enjoy. Our mission is to target the new generation of responsible African-American and multiethnic English-speaking American and family-oriented and responsible hip-hop consumers who are taking charge of their families and striving for a better tomorrow.”He added, “Being exposed to positive content is what changed my life. I believe there is a market in our community for a new diverse network that provides a new brand of superior programming that caters to all aspects of television from reality to original programming. In addition, I’m excited to be able to expose the urban community to a vast array of jobs in the entertainment community that they might not otherwise be privy to. I have a great relationship with BET and MTV, and my son and I will continue to do work with them and support their networks. With BBTV, we’re spearheading the initiative to meet consumer demand for family friendly hip-hop content.”~Percy Miller a.k.a Master P
In all Master P has seven children: 4 boys, Percy, III (LIl’ Romeo; the oldest of all), Vercy, and Hercey,and Mercy and 3 girls, Itali, Tytyana, and Intylyana.