NEWS:BRATZ DOLLS BANNED:GET THEM WHILE YOU CAN
Mattel Inc. has won a court order banning MGA Entertainment from making and selling Bratz dolls, which were found to infringe on Mattel’s copyrights, according to Bloomberg News.
The multiethnic fashion Bratz dolls entered the market in 2001. Since then Barbie sales have dropped.
But a jury found that a Mattel designer came up with the Bratz name and characters and secretly took the concept to MGA. The jury awarded Mattel $100 million in damages, or five percent of the $2 billion the toymaker sought. MGA plans to appeal.
Bratz sales through June were $3.1 billion, according to evidence at the trial. MGA said its Bratz profit was $405.4 million, while Mattel claimed it was as much as $777.9 million.
The ban won’t go into effect until after the court has ruled on both sides post-trial motions. A hearing is scheduled for Feb. 11.