NEWS:BRATZ DOLLS BANNED:GET THEM WHILE YOU CAN
VIA ECONOMY:
Mattel Inc. has won a court order banning MGA Entertainment from making and selling Bratz dolls, which were found to infringe on Mattel’s copyrights, according to Bloomberg News.
The multiethnic fashion Bratz dolls entered the market in 2001. Since then Barbie sales have dropped.
But a jury found that a Mattel designer came up with the Bratz name and characters and secretly took the concept to MGA. The jury awarded Mattel $100 million in damages, or five percent of the $2 billion the toymaker sought. MGA plans to appeal.
Bratz sales through June were $3.1 billion, according to evidence at the trial. MGA said its Bratz profit was $405.4 million, while Mattel claimed it was as much as $777.9 million.
The ban won’t go into effect until after the court has ruled on both sides post-trial motions. A hearing is scheduled for Feb. 11.
15 Comments to “NEWS:BRATZ DOLLS BANNED:GET THEM WHILE YOU CAN”
Leave a comment!
These dolls were multienthic that’s why kids and parents like me loved these dolls. My daughter and her friends have Bratz rooms. I can not believe this. My daughter and her friends are not Barbie fans. This is sad. Mattel are Haters.
Flag this
sounds mattel is hating to me
Flag this
Maybe if they had a more broad diversity of Barbies they would sale more.
Haters!
Flag this
I don’t like the bratz dollz anyway. They are waaaayyy too grown up looking for little girls. There is also nothing ethnic about this doll except her brown skin.
Flag this
Kiki you are so right! Bratz dolls are too suggestive- just look at the dolls facial expressions and trashy clothing they come in. They do nothing but encourage girls to be fast and look easy/ trashy.
Flag this
Btw the doll pictured above is the scaled-down version of it. Most of these dolls come dressed in micro-minis, stilletos and belly shirts.
Flag this
? Encourage to be fast and look easy and trashy ? I dont think so that’s why we as parents talk to our kids. And who buys the clothes in your house you or your kids?
Flag this
My daughters love bratz dolls. They are 8 6 and 3. And they are no way encourage to look or act like a brat doll.. They dont want to look like a brat doll either. They dont like barbie dolls for some reasons..They love the shows and the movies..My daughters knows the diffrence between whats appropiatte for them to wear and whats not, because i talk to my daighters..
Flag this
@Zee.Since you thought I was talking to you. I talk to my daughter. Just like with music when i was growing up loved Prince, Vanity 6 and Madonna. Did not make me want to go out and have sex. ?Whips and chains? Dumb!! Everyone in my office is laughing at you and your comments.
Flag this
M’sgirl I guess I am crazy and not a good parent too because my two daughters love them who are 7 and 10. The 7yr old loves Sasha because she says that looks like her and my 10yr likes Yasmine because her name is that. They dont like Barbie and has never received one as a gift. So if I am considered a bad parent because of a doll there are too many other things to be concerned about. If you dont like Bratz you dont have to buy them.
Flag this
@M’sGhettogirl
The only reason I addressed you is that you typed a rebuttal of some sort to my earlier comment.Dumb? That’ll be the rocket scientists you’re raising and who play with suggestive dolls. I am SO THROUGH with you so pls don’t bother with a reply. If any of the working stiffs in your telemarketing center/office need clarification on bratz here’s a link: thescotsman.scotsman.com/politics/Girls-aged–5-sexualised.4754328.jp
Flag this
@Zee. I dont have to call names. Like you said it is apparent who is the ghetto girl. I am well educated sweetie and work at a University. Even the Dean thinks this is funny. Its not even that serious sweetie. Have a blessed weekend.
Flag this
who cares about the clothes they are wearing? if i recall when i was a kid all the clothe came off anyway. (i dont even know why) and i know most houses are like that.. just naked dolls strewn all over the floor.
Flag this
It does matter. Young girls are very impressionable and we as responsible parents need to control what images they see. That includes T.V. and toys. Even the baby bratz dolls wear suggestive clothes and makeup. You may think it is harmless now but you by purchasing and allowing them to play with these type toys, you are telling them that it is okay to look like this. Actions speak louder than words. My aunt bought my daughter the bratz head when she was 3 years old!! My daughter wanted a doll head to style her hair. I promptly put it away. She will NEVER play with that trashy doll..in my house.
Flag this
Mattel are haters, point blank!
Flag this