What: Hasbro Inc’s Project Zambi

Who: Celebrity kids Willow and Jaden Smith have teamed up with Project Zambi for an online auction that features one-of-a-kind collectible elephant models.

For many years the Hasbro Children’s Fund has been working to help improve the lives of children orphaned by AIDS living in Zambia. There are an estimated 15 million children orphaned by AIDS in Africa. Faced with the scope of this issue, Hasbro employees created Project Zambi and ZAMBI THE BABY ELEPHANT to make a difference and to assist these children.Hasbro has committed to donate 50 percent of the net profits from ZAMBI THE BABY ELEPHANT — a minimum of $500,000 (in U.S. dollars) — to the PROJECT ZAMBI Fund.^{Project Zambi}

Website: Visit ProjectZambi today!

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