GENERAL MILLS ENLISTS KEKE PALMER FOR BREAKFAST CAMPAIGN
Teen star Keke Palmer has teamed up with General Mills cereal to encourage teen girls ages 14 to 17 to eat breakfast each morning as part of the “I<3 BKFST” campaign. The campaign not only helps to promote healthy eating, but also plans to help foster girls in need.
I <3 BKFST not only intends to educate teen girls about the benefits of eating breakfast, but the campaign will help a foster home for girls.
Teens who click “like” on Facebook.com/IHEARTBKFST and then pledge to eat breakfast will trigger a General Mills donation of 25 cents for every pledge made through Dec. 22.
The pledges will prompt General Mills to donate at least $5,000, and a maximum of $10,000, to Grace House, a foster home for girls in need located in Birmingham, Ala. (Read More)
-African-American girls are more likely to skip breakfast.
-Breakfast cereal eaters tend to have lower waist-to-height ratios, lower total cholesterol and lower LDL cholesterol.
- Eating breakfast increases your chances for having lower body mass index, improved nutrition etc..